Digitas Health
Meet Ed.
This is Ed’s TRU story. Below are some assets that tell his story.
A video from Ed’s patient story website page about his story.
Another video from Ed’s patient story webpage, about the support that his family gave him during treatment.
“This is Ed” Facebook video
Kidney Cancer Awareness Month
The ask: Bring awareness to kidney cancer patients and their loved ones about Kidney Cancer Awareness Month in March with an impactful Facebook video.
The idea: A post that honors those with advanced kidney cancer and the people who support them with short, powerful identifiers for the members of this patient community.
Empowering patient conversations
These examples include callouts for a website page for bladder cancer, and a digital wallboards in the doctor’s office aimed at empowering patients with breast cancer to talk to their doctors about options.
Breathe. Know. Go.
What is it? A unbranded campaign aimed at empowering women who were just diagnosed with breast cancer to pause, consider all their treatment options, and go forward with a plan of action.
Concepting for cellulite removal.
The product: A procedure similar to botox, approved to remove cellulite from the butt and upper thighs.
The challenge: Create a concept for launch that gets the word out to people who are looking for this product, without offending anyone who is not looking for or who does not agree with this kind of cosmetic procedure.
